Coming to Amsterdam is a true visual feast. Pretty canals, unique architecture, very tall people, 'coffeeshops' and everything in between. One of the nicest surprises is that the Dutch seem to have held on to quite a number of classic cars which are parked randomly all over the city. They are in daily use too, no tax and low insurance makes them a viable option. I'm a big fan of car design and especially appreciate the classics. Concerns about aerodynamics and safety were not so front of mind giving more design freedom. I also have great memories of riding around in my uncle's canary yellow Mercedes from the 70s. I remember how bouncy the seats were and how the interior had that lovely old car smell. This got me thinking about nostalgia in design and branding. Would I buy a bicycle just because its branded Delorean? Hell yea, who wouldn't want to cycle back to the future. Would I prefer a note pad app to remind me of the blue lined copybooks that I used in primary school? Absolutely. Nostalgia is definietly one of the easiest ways to achieve seduction or engagement in your designs. Enjoy the gallery!
2 Comments
Alan Peterson
4/6/2012 06:56:37
Well it would seem that headlight design are the new tailfins in car design. Have you seen some of the amazing LED creations of Audi and Hyundai?
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Leafy R Eply
14/8/2013 16:44:20
Now that iOS 7 has nuked design nostalgia, would you change your mind about this?
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