Banner ads on YouTube are not so irritating anymore. However, having to sit through in-stream video ads before seeing the main content is infuriating. Some adverts allow you skip to the content after five seconds. I watch these until that option arises. The ones that do not have a skip option immediately make me choose another source for the video I want to watch. I do this knowing that Google only receives revenue if all or at least 30 seconds of the in-stream ad is observed. Many advertisers don’t realize that the first five seconds is where they should concentrate the brand, product shot and key message. It's a big challenge but do it right and it could represent free advertising. There are so many examples of doing it wrong, see below. Advertisers and agencies mistakenly think we will be as enamored with their ideas as they are and will watch the ad until the end. Ultimately, the pragmatism and understanding of customer behavior that UX brings could make advertising more effective.
1 Comment
timesnotforawasting
17/7/2012 01:05:54
If you want to avoid these ads just install a browser add-on for Chrome or Safari called YouTube Options. Plus its good to know that these video ads do not run on videos that are embedded on to other sites other than YouTube itself.
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