There are a number of on-demand car programmes in Amsterdam. You can pick up a car from an assigned parking slot and pay by the minute or kilometre. Some of these schemes are more obvious than others. Car2Go runs a fleet of blue and white electric Smart cars. I've seen them hooked up to dedicated charging points by luminous umbilical chords. An obvious livery and unusual car makes them stand out. However, I was only made aware of Green Wheels when my friend pointed them out. Ironic when they are literally on every street in the city. Why did I not notice them? The answer lies in the cars colour scheme and the marque used. Little red Peugeots are everywhere in Europe and Green Wheel's decals have done little to distinguish them from these other cars. My advice for Green Wheels, paint the doors a contrasting colour and quadruple the size of your logo. Simple.
3 Comments
Frank G
11/6/2012 00:52:15
Footnote: I also spent a long time believing that they only supplied a two door version of their smallest car, the Peugeot 107. The four door 107 smartly integrates its rear doors where the three quarter panels are located on most cars. The door handles are body coloured. Green Wheels would do well to paint the door handle a contrasting colour. Thus highlighting the fact that the car has four doors, an infinitely more flexible and desirable rentable in my opinion.
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Erik Wevers
18/6/2012 04:45:56
There's another one called connectcar.nl. They have silver cars with narrow orange stripe. Not totally visible but I have noticed them around the place.
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8/4/2015 23:31:21
My advice for Green Wheels, paint the doors a contrasting colour and quadruple the size of your logo. Simple.
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