I still have the core principles of usability burned into the back of my eye lids. Among them was the important concept of avoiding ‘premature commitment’. That is, show the visitor to your site the value of signing up before asking them to sign up. Despite a nicely branded site and a wonderful concept (renting directly from owners in the Netherlands and avoiding exorbitant estate agent fees) I think the guys over at Monster Rent missed the memo on this. Instead of clicking on a property and being given more tantalizing images and details, the user is asked to sign up for an account costing 4.95 euro per month. Only 4.95 I hear you cry, surely good value if you are to avoid those pesky fees? If they had more than 23 properties available then I would have agreed. Showing more detail will help secure more sign ups, more interest from landlords, more apartments advertised, more lettings and ultimately more revenue. Instead, I simply left Monster Rent's site and spent more time writing this blog entry.
2 Comments
Derek Woolwick
18/6/2012 04:44:20
Same thing happens but even worse on thefancy.com. You CANNOT see the link a friend has sent you without signing up via twitter, facebook or with your email. My response .... close that tab. Goodbye!!
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