One airline's death grip on newsletter subscriptions

Hello Tomorrow is the name of the latest intriguing campaign from Emirates airlines. Ironically it is practically impossible to say Goodbye to their email newsletter. Clicking on the ‘unsubscribe’ link brings you to a page on the Emitates web site that asks you to login with your email address, first name and surname. All of which are compulsory and need to be entered exactly. Surely they could detect that you are accessing the unsubscribe page from the email inbox that is subscribed to the newsletter in the first place? Oh no, that’d be too easy. Upon successfully logging in, you not only have to untick the items you wish to unsubscribe from but you also have to tick an additional ‘unsubscribe from all Emirates emails’ check box. Frustrated yet? The final step is to enter an annoying captcha. If Emirates want to retain subscribers they would be well advised to drop the onerous process and replace it with a polite and more human question such as “Are you sure you wanna go? We will miss you".

Emirates presents a very frustrating process for unsubscribing from their email newsletter.