Aer Lingus dissects seat price to confuse passengers

Gone are the days when you can trust the national flag carrier to treat its passengers with integrity and respect. Ireland's Aer Lingus is now employing shady tactics to belie their marketing promises. Today, I received an email from Aer Lingus stating "Guaranteed 25% discount". Feeling that I might like a cheaper fare to the old country, I attempted booking but was flabbergasted by the tiny discount amount offered. Let's look at how Aer Lingus calculated the discount on the outbound leg. 1 Adult = 1 x EUR 66.99, Fare p.p. = EUR 27.99, Taxes & Charges = EUR 46.00, Discount = EUR 7.00. Seven Euro! It turns out that the 25% discount only applies to the "Fare p.p." part. Who else splits their seat prices into Adult and Fare p.p.? Not Lufthansa, not British Airways, not even Ryanair. How arcane and misleading is this unnecessary dissection of a seat price? Shame on you Aer Lingus. 

Aer Lingus dissects seat price to confuse users